You built something people buy.
Now build the marketing tosell more of it.
You're winning deals, but how's your pipeline?
- You say yes to every deal (even bad ones)
- Your pitch, your deck and your website say different things
- The CRM is a contact list, not a pipeline
Why marketing, why now
You built product. You built sales.Next up, marketing.
01 · Built
Product
You built something people buy.
Nice work, you found product-market fit (the hardest part).02 · Built
Sales
You've perfected your pitch.
Awesome, and now you have real, dependable revenue.- You are here
03 · Next up
Marketing
Marketing, who?
Without marketing, you aren't building pipeline and growth is capped.
Does this sound like you?
Check all that feel true to you.
Nothing checked yet. Most founders check three.
See what to fix firstHow it works
A marketing function in about four months.
Three steps, starting with wins.
What can we win now?
A campaign in market and first results inside a month.
You keep
- A triage of your contact database: what's usable, what isn't, what to suppress
- Provisional sales stages and lead qualification criteria
- A prioritized list of near-term segments
- One campaign live, built from the proof you already have
- A campaign dashboard and baseline report
Your time: about 5 hours in meetings, plus async approvals.
$7,000Who do we sell to, and how?
A sales process and CRM your team actually runs on.
You keep
- ICP and persona definitions
- A scored qualification rubric
- Sales stages with entry criteria
- A CRM you can report from
- An objection and proof library
Your time: about 8 hours, mostly with you and whoever owns the CRM.
$14,000How do we reach them?
A marketing function you own, ready for your first hire.
You keep
- Activated segments
- A referral motion you run monthly
- A weekly dashboard
- A handoff playbook
- A 90-day plan for whoever takes it on
Your time: about 6 hours, plus one weekly 30-minute review.
$14,000
All three steps$35,000
About half the cost, with no three-month search first.
Early-stage company in Durango, CO? Let's definitely talk.
What you get
The tools you keep
You get quick wins in Step 1.Steps 2 and 3 ship the tools, built on your data, and they stay with you when we're done.
- Screenshot: PMF & proof study
Product Market Fit & Customer Proof Study
Built in Step 2Where your wins actually come from, how fast they close, and why you lose. Plus the customer quotes and references that prove it, cleared for use.
- Screenshot: ICP rubric & evaluator
Your ICP Rubric & AI Evaluator
Built in Step 2A weighted scoring rubric for your best-fit customer, built into a tool your team can run on any prospect in under a minute.
- Screenshot: qualifying framework
Deal Qualifying Framework
Built in Step 2The questions a lead has to pass before it becomes a deal. They double as your discovery script and live as fields in your CRM.
- Screenshot: competitive intel agent
Competitive Intel Agent
Built in Step 3Watches your competitors' sites, pricing and messaging, flags what changed, and keeps a battlecard your reps can use on the next call.
- Screenshot: PMM toolkit
Product Marketing Toolkit
Built in Step 3Messaging, personas, objection handling and proof in one place that your team, your website and your next hire all pull from.
- Screenshot: budget & hiring plan
Marketing Budget & Your First Hire
Built in Step 3What to spend, where, and who to hire first. Includes the job description, a 90-day plan, and a scorecard to hire against.
Who you'll work with
The founder who had to do it without a marketer.
Co-founded and ran an enterprise mentoring software company for eleven years, through acquisition. Wrote the positioning, built the decks, ran the launches, closed the deals, the whole marketing job before there was a title.
Then Director of Product Marketing at the acquirer, building the function from zero. This practice is both halves of that: the founder who had to do it without a marketer, and the marketer who built it after.
A founder quote goes here, ideally one that names a number and the decision it changed.
Maybe you're wondering ...
A CRM export, access to whatever analytics you have, and two hours of your calendar in week one. If the data is a mess, that is itself a finding. We work with what exists.
That is common and it is fine. Step 1 works from the spreadsheet; Step 2 is where we decide whether a real CRM is worth standing up, and stand it up if it is.
Then the referral motion waits. Step 3 activates whatever actually produced revenue. If that is outbound or content rather than referrals, that is what gets built.
Not as a search firm. Step 3 includes a budget and a first-hire plan: the job description, the first 90 days, and a scorecard to hire against.
Yes, in Step 2: four to six conversations, scheduled by us, with a written synthesis. It is the fastest way to find out whether your positioning survives contact with buyers.
Ideally nothing. The function is built, documented and running, and you own it. Some clients keep a monthly review; most do not need one.
Pre-product-market-fit companies, agencies looking to white-label, and anyone who wants a strategy deck rather than a campaign in market. Say so early and we'll both save the time.
Often, if you sell considered B2B purchases with a real sales conversation. Take the diagnostic. If the answer is no, the email will say no.
From our customers
Our Founders & CEOs
Testimonial one goes here, ideally a sentence that names a number and the decision it changed.
Founder nameTitle, CompanyTestimonial two goes here: what the team does differently now, in the founder's own words.
Founder nameTitle, CompanyTestimonial three goes here: the moment they knew it was working.
Founder nameTitle, Company
See what to fix first.
Ten quick questions about your pipeline. Results and the three things to fix first will be emailed to you.
- Your three biggest gaps, prioritized
- One fix per gap you can run yourself
- A straight yes or no on Step 1
Your answers are used to write your results and nothing else.